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03 September 2018 @ 12:04 am
Oh, Target... /o\  
Why? WHY?

You were my favorite store, with everything from basic clothes to towels to kitchen appliances to electronics, toys, groceries, and toiletries. I could get in and out in under 10 minutes for quick errand.

Your clothes were laid out by type and size, your household products and toiletries were in the same part of the store, your groceries a contiguous section along the far wall. You were laid out perfectly for people like me who hate to shop.

But now... the clothes are in multiple high-density boutiques that form a maze in the middle of the store, jammed in and out in ways that make no sense at all. Household products are in a completely different part of the store from toiletries and OTC stuff. The center of the store is impassible, your cosmetics take up twice the square footage of before-- an 'opportunity walk' strewn along the route to the food section, mirrored by glitzy displays of purses and scarves and jewelry that no one ever buys. Food is much the same as before, but for the small walled-off cave where refrigerated items hide in narrow, dimly-lit displays so uninviting and under-stocked that customers will soon decide to avoid that corner altogether.

The entire store is a convoluted time-wasting space of fewer things presented more stylishly, the opposite of everything I ever loved about Target for so many, many years.

I wish I could hope that this was a passing fad at my local store, but we stopped in at the Eugene Target while visiting family in Oregon, and it was exactly the same horrible setup.

Now that Walmart has left our area and Fred Meyer still hasn't made its way this far south, I fear I will be turning more and more to online shopping.

Au revoir, Target. We had a good thing for many, many years, but it looks like you're chasing a new demographic now. :(

 
 
 
Murielle: haircutmurielle on September 3rd, 2018 01:26 pm (UTC)
Target seems to be missing the mark somehow. Its venture into Canada was a complete disaster, ending in a huge loss of money and the fastest pull-out in history. Looks like they decided to try the failed program in the States. Wonder how is will work. Instead of listening to their talking heads they should listen to their customers.

Sorry your shopping has been affected. :-(
The Coalition For Disturbing Metaphorshalfshellvenus on September 3rd, 2018 05:42 pm (UTC)
Is that what Target was in Canada?

I hate 'boutique shopping.' HATE it. The last thing I want, while clothes shopping, is to have to go to 4-10 different parts of a store to find something like a pair of black dress trousers. Put all the same sizes in the same place, for crying out loud!

Hence the appeal of places like Goodwill and other thrift stores... They pre-sort everything for me. ;)

Target was a terrific and easy place to shop for decades, but this makeover is pretty much my definition of a shopping nightmare. :(
stolenglimpsestolenglimpse on September 4th, 2018 02:47 am (UTC)
I don't know how the setup in Canada was compared to the US's setup but over here, they opened way too many stores at once, after 2 years since the first advertisement that "Target ♥ Canada!" and they were finally coming so they didn't have the inventory to fill all of the shelves for all of the stores and they opened even more stores throughout the Country and the inventory still didn't change at all. Some stores opened and, about 6 months later, they closed when they decided to close every stores and leaving Canada.

They had made promises that their prices would be lower than Walmart and they weren't. The prices were higher. There was no online shopping on the Canadian website either. And they blamed their failure on the Canadian consumers and that they didn't want to take the 5 years needed to get into their money. Who in the world makes a lot of profit under 2 years?? NOBODY!! They shot themselves in the foot way before they even came in the Country.

Target is major in the States. Walmart is major in Canada. I was always going to Walmart before target. I was always at target when it was here and now I'm back to Walmart. I loved Target. It is still a sour subject after 2 years of it being closed.
The Coalition For Disturbing Metaphorshalfshellvenus on September 4th, 2018 06:46 am (UTC)
I'm sorry things went so badly when they ventured into Canada, and that they left so quickly. They had a nice selection of merchandise at a reasonable price, and were fairly hassle-free for shopping.

But not now. :(
stolenglimpsestolenglimpse on September 4th, 2018 06:22 pm (UTC)
Even if the shelves were half empty, the stores were always full of people anyway but... yeah... they started wrong, didn't want to admit they went too big, too fast and it's the people's fault and none of theirs... this is stupid of them, really. It was easier to blame us since the store works everywhere else in the world but not here... the management was different over here and such, I guess.
The Coalition For Disturbing Metaphorshalfshellvenus on September 4th, 2018 06:52 pm (UTC)
Murielle's comment says that the prices were also too high? In the U.S., the prices are usually really good, though you wouldn't want to do your major grocery shopping there. One or two items might be better priced than at the grocery store, but overall, usually not.

But if the prices weren't better than other clothes/appliance/toy/pet store offerings in Canada, there was no reason for people to keep shopping there. Which is just stupid, on Target's part. :(
stolenglimpsestolenglimpse on September 4th, 2018 07:17 pm (UTC)
Yes, they kept advertising that they'd be the lowst prices, even lower than Walmart (which is huge over here and great with the prices) but when target came in, they weren't having competitive prices. They were definitely higher. And they stayed higher from beginning to end. As for groceries, I never did them there so I wouldn't be able to tell. The groceries section was always filled completely, surprisingly enough. Oh, and the beauty products/makeup too if memory serves me right. Other than that, pretty sparse.

People went to Walmart before target came in, people tried Target when it arrived... low inventory, high prices made it so people didn,t keep going to target and went back to Walmart. There were things at target that we couldn't find elsewhere but not enough inventory to be really nice. Some stores didn't have a shoe section, for example. I had to do 4 stores before finding the right size boots for me... a 40 minutes drive. I REALLY wanted them but people don't like getting into that sort of assle. The fact there was no online stores didn't help at all.
Murielle: haircutmurielle on September 4th, 2018 02:49 pm (UTC)
Yes. That's what it was like. Huge big store with lots of check-outs but only one active, dark, stuff sort of randomly displayed. And SO expensive! Most of us had been looking forward to Target prices after hearing so much about what a great place it was to shop from our American friends and Canadian friends who shopped south of the border. Clearly there was a disconnect somewhere down the food chain.

Honestly, most American businesses that come to Canada do well, but then they're offering the same thing to us as they give to you. From what you described it looks like they decided to give Canada a trial run of what they intended to do anyway. That's sad. The fact that they didn't learn from what happened here, and are pursuing that agenda anyhoo is even sadder. I guess a multi-million loss isn't much of a lesson after all.

I wonder how other target shoppers are responding.
Kizzyxo_kizzy_xo on September 3rd, 2018 01:39 pm (UTC)
I don't venture into our local Target very often because Walmart is closer, lol. When I do, though, I find there is less and less enticement for me. Their grocery section is one of the more expensive in the area. I wonder if they're concentrating more on the online area?
The Coalition For Disturbing Metaphorshalfshellvenus on September 3rd, 2018 05:43 pm (UTC)
From what the stores look like now, it appears they're concentrating more on selling clothing and cosmetics, and trying to look more like a mini-Macy's or something.

Guess where I never shop? NEVER? Because I hate the perpetual 'opportunity walk' and the difficulty of finding things?

Way to go, Target. /o\
Direst Ryl: Beware of Peopleryl on September 3rd, 2018 01:45 pm (UTC)
I try not to go to Target because I worked there for a while in the early 2000s. It was one of the most mismanaged stores I've ever been in. It was so bad that I prefer going to Walmart.
The Coalition For Disturbing Metaphorshalfshellvenus on September 3rd, 2018 05:46 pm (UTC)
I preferred Target to Walmart, partly because it was a little more upscale in terms of clothing and clientele, but mostly because our Walmart had a Subway in it that always gave off the aroma of burnt split-pea soup that assaulted me every time I entered the store.

No idea why, but it was always the same-- for years.

And then Walmart pulled out of the location near us, and is back to being miles and miles away.

My choices are gone! *cries*
ericadawn16ericadawn16 on September 3rd, 2018 03:52 pm (UTC)

It's like a combination of Penney's and Toys'r'us and we're like...


That went badly for the originals?


I like the fandom stores like they did for Disney and Harry Potter but it's so exhausting now to shop there.

The Coalition For Disturbing Metaphors: Yikeshalfshellvenus on September 3rd, 2018 05:49 pm (UTC)
YES. Exactly like that!

So, it's happening in Florida too? Ack. This is the worst idea ever!

And frankly, I still missed the transition where they decided to sell groceries instead of have a gardening department. :(

'Exhausting' is how I feel about the current store layout. It's just awful. I do not want to have to battle through twists and turns and multiple parts of the store just to find sheets or towels or where they've randomly decided to keep disposable wipes. UGHHHH. :(

ericadawn16: Nostalgicericadawn16 on September 4th, 2018 01:11 am (UTC)
The Target has been open over ten years now so I didn't panic when I saw the remodel/construction stuff. I assumed it would mean new paint, maybe some new fixtures...they REDID the whole store!!!

*so mad*

There was even one visit where the female restroom was part of the remodel so the entire store's female population only had ONE stall in pharmacy!
And it had run out of toilet paper!
And I had kids banging on the door for me to hurry and their moms yelling at them not to do that...
Then, they ended up being boys and I kind of hate our culture right now because when my nephews were that age, I would just wait outside the men's room while they used it on their own. The boys looked 7-9 years old.

Gardening was newer than that. Or at least down here, first the SUPER Targets had a grocery section. Then, they shoehorned it into the older stores. Then, they got rid of gardening...which I thought would be followed by renting that property out to other people but it seems to be used as storage???

I both love and hate the food there because they have lots of options but once I find what I love, they take it away like the best fruit and yogurt parfait known to man.

I guess if I'm being honest, all these stores are really following the Ikea model but there's a reason why I've only been once. We got lost trying to find the exit and had to hunt down an employee to exit where we were so exasperated by the whole ordeal, we refused to buy anything.

Now Target is much easier to exit but it took me TWO employees to figure out how to find regular bill paying envelopes!
The Coalition For Disturbing Metaphorshalfshellvenus on September 4th, 2018 06:50 am (UTC)
My daughter loves Ikea, but I have never been to one.

I've been to many a Home Depot, though, which is so huge (and so dimly lit, with such high shelves) that I dread going in there. If I'm only going to the gardening department, it's much more manageable, but if it's the rest of the store... within a minute or two, I will completely forget why I came there. It's just that overwhelming.

That's why I used to shop at OSH instead, until they closed the one in my neighborhood. I still miss it!
the middle of the road's fine with no cars around: yummynoodledays on September 3rd, 2018 06:04 pm (UTC)
That's awful! If they decide to do that to our stores around here, I will also be saying goodbye before too long, I'm pretty darn sure. 😖
The Coalition For Disturbing Metaphorshalfshellvenus on September 4th, 2018 12:05 am (UTC)
It sure seems to be the way things are headed on the West Coast, and I think it's awful.

There are whole marketing theories based on slowing customers down and presenting them with shiny "impulse buy" opportunities. But as a consumer, that kind of thing really pisses me off. :(
the middle of the road's fine with no cars aroundnoodledays on September 4th, 2018 01:59 am (UTC)
me too - usually when I shop, I'm on a mission to get in and out smoothly and as quickly as feasible. >:|
passing_through: dean says exactlypassing_through on September 4th, 2018 01:29 am (UTC)
YES! Alicia and I went to Target last weekend and saw the "new" clothing areas and were like "WTF??". We HATED it. It was impossible to find what we were looking for and what made it worse, it was broken up into three sections, one which was completely separated from the other two sections by the shoe, jewelry and purse departments. The rest of the store was the same, thank goodness.

I don't shop there for groceries because they're more expensive than our local grocery store and Walmart.

When the girls were little (stroller age) George and I would load them up and we'd go to Target every Sunday to see what was on sale. I have a set of dishes that I'm still using that we bought on clearance there probably 17-18 years ago! I hate to give them up because I love how colorful they are.
The Coalition For Disturbing Metaphorshalfshellvenus on September 4th, 2018 06:54 am (UTC)
Ugh, it's so awful now! I though the initial jumble was because they kept moving things around while they remodeled (that had happened before). But on this last visit, the layout was like that horrible store in Eugene, so it's clear they are done remodeling and this was the goal. /o\

I noticed they seemed to have sunglasses strewn across multiple clothing sections, as if people would perhaps decide they needed some sunglasses as an accessory to a particular outfit? NO! You buy sunglasses because you need sunglasses! Geez. :(
velvetwhip: ST Do Not Want by lilbreckvelvetwhip on September 5th, 2018 02:49 pm (UTC)
I absolutely despise the way Target is configured now. It's a nightmare-scape that leaves me too frazzled to actually shop.


Gabrielle
The Coalition For Disturbing Metaphors: Yikeshalfshellvenus on September 5th, 2018 05:43 pm (UTC)
EXACTLY.

It's overwhelming, it's nonsensical, and parts of it are just grief. The clothing areas are grief. The cosmetics area-- good lord, just trying to venture into it to see where it begins and ends and where the heck they're hiding the shampoo and sunblock--augh!

It's like running a gauntlet, which is exactly the opposite of what I want in shopping experience and what Target used to be.

Your icon is priceless. :D